Join Vietnam marketing campaign to promote UK independent schools

The British Council Vietnam is delighted to invite UK independent schools (both boarding and non-boarding schools) to promote your institutional profiles and courses for Vietnamese students in the ‘UK Independent schools marketing campaign’.

The campaign will run from January to March 2017 and will be a good chance for UK schools to enhance student recruitment for the September 2017 intake.

Vietnam saw a growth of 13.9% in Tier 4 Child visas issued in the first three quarters of this year compared to the same period last year, reflecting a trend that shows growing interest in UK school and pathway programmes (IGCSE, A-level, IB, Foundation…) from prospective students and their parents. In terms of Student Visitor visas, Vietnam has seen a very high growth rate (177%), increasing from 178 Student Visitor visas in the first three quarters of 2015 to 494 for the same period in 2016. It is worth noticing that 87% of the Vietnam Student Visitor visas are Child students, i.e. those who go to the UK for English courses over the summer months.

Schools participating in the campaign will have the opportunity to reach to a wide target audience through both publication advertising and digital marketing channels. For schools who are planning to participate in the Education UK Exhibition and Roadshow in Vietnam in March 2017, this marketing campaign will be useful to raise your profile before the event.

Benefits for UK participating schools include:

• Participation in 01 Facebook  Q & A programme on the page ‘UK in my  eyes’ (www.facebook.com/NuocAnhTrongMatToi);
• Advertisement in the brochure ‘Why choose a UK independent school’;
• 01 email shot sent to a database of prospective students;
• 01 advertorial slot in the monthly Education UK E-newsletter.

Package Price: £1,100 (excluding 20% VAT)

Please find attached the Proposal and Application Form.

Application deadline: 20 January 2017