British Council Vietnam held a Schools Road show and Exhibition in March 2017.

• The event was held in three cities including Hai Phong, Hanoi and Ho Chi Minh City from 9th to 12th March 2017.
   
• Over three days, exhibitors involved in a mixture of activities including road shows to local high schools and public exhibition.
   
• With 35 participating institutions, the school roads show and exhibition attracted 1,562 visitors in total compared to 1,730 visitors in the same event last year.
   
• The event was promoted heavily through popular online media channels. The PR campaign generated a coverage of over 300,000 views and the total advertising value is GBP13,000. Key message of the campaign was a value for money UK education has been featured in most of the coverage.