British Council Japan held their annual Study UK Exhibition 2018 in Tokyo on 20th October 2018 and attracted 781 visitors, which was a marginal increase on the 2017 exhibition. There were 49 participating institutions, including universities, pathway providers, language schools, and independent schools, as well as three event sponsors (British Airways, Tip Japan, IELTS).

Institutions were pleased with the large number and high quality of enquiries received. There was a good level of interest for all levels of study and, for the second successive year, a notable increase in enquiries for boarding schools and undergraduate programmes.

The seminar programme included sessions on foundation programmes, Creative Arts and Design, and Development Studies delivered by participating institutions, as well as generic seminars on UK boarding school education, English language, undergraduate and postgraduate study in the UK, scholarship opportunities, and the IELTS exam, delivered by British Council and partner organisations. All seminars were well attended and well-received by visitors.

British Council Japan undertook a review of the Exhibition to identify what worked well and the key ‘lessons learnt’ in order to inform future activities. With feedback from exhibitors and visitors, together with input from British Council colleagues, this post-event report presents the results of that review.