British Council Korea hosted its 25th Education UK exhibition on both 31st October and 1st November at Hanyang University Olympic Gymnasium, with 29 institutions taking part this year.

683 visitors attended the exhibition, which is a huge drop compared to last year. The following factors might have caused this: change in venue with less accessibility, decrease in total number of participating institutions at the fair, competition with other agent fairs which were held prior to our exhibition, and a sudden drop in temperature on the exhibition day.

We received feedback from participating institutions with some pointed areas which should be improved. British Council Korea undertook a review of the exhibition to identify what did not go well and the key ‘lessons learnt’ to inform future activities.