The Education UK Spring Exhibition Japan held in Tokyo on 27^th March attracted 471 visitors (a 47% increase on the previous year) and 34 institutions including universities, language schools, further education colleges and independent schools. The increase in attendance on the previous year reflects the general upturn in Japan’s study abroad market.

Participating institutions were pleased with the large number and high quality of enquiries received.  Many institutions reported an increase in interest for pre-university courses and undergraduate programmes in particular.

British Council Japan undertook a review of the Exhibition to identify what worked well and the key ‘lessons learnt’ in order to inform future activities. With feedback from exhibitors and visitors, together with input from British Council colleagues, this post-event report presents the results of that review.