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Reminder: Advertising opportunities to education agents through British Council Vietnam’s Agent E-newsletters
Produced every three months, the Agent E-newsletter is a key communication channel from British Council Vietnam to develop professionalism to agent counsellors. The Agent E-newsletter will contain following main content:
- Education UK system updates: to improve knowledge about UK education system and keep agents informed about development, improvement or changes in UK education sectors
- UK Visa & Immigration information: to keep agents informed about new visa policies and regulations
- Events and training opportunities: agent training opportunities (courses, briefings), agent events/fairs/networking
- Collaboration opportunities with British Council: Events and media campaign of British Council that agents can participate or collaborate with
- UK institutions introduction: introducing UK institutional profile and their interest in finding agent partners in Vietnam
By placing an institutional advert in the Agent E-newsletter, UK institutions will have following benefits:
- Approach a network of trusted agents in Vietnam which have been surveyed by British Council and met specific standards. The network is constantly updated with new agents during the year.
- Have a cost-effective way to introduce institutional profile to a wide network of agents through a digital marketing channel, instead of distributing institutional brochures
- Connect and exchange information with suitable agents before doing scope visits to them in Vietnam at a later stage.
There have been two issues of Agent e-newsletter successfully produced in Q4 2017. Please refer to the attachments for your reference about the e-newsletter format and content.
How UK institutions can advertise in the Agent E-newsletter:
- There are 04 advert slots in each E-newsletter
- Advert content should feature an introduction to your institution including location, history, academic strengths, benefit to students…and a contact point for further enquiries from agents. You can include links to further information on institutional websites or social media channels.
- The advert content is limited to 300 words. A photo can be included with size of 190 X 107px.
- Service fee: GBP 150 per advert. The price is exclusive of 20% VAT unless otherwise stated.
- The advertising service is implemented on a first-come first-served basis upon registration forms received from UK institutions.
Action Required
If you are interested in this opportunity, please fill in the application form and return it to the contact below by 19 Jan 2018
Ms. Phuong Vo
Education Marketing Executive
BC-SIEM Vietnam
Email: phuong.vo@britishcouncil.org.vn
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