A special campaign by New Strait Times in collaboration with Afterschool.my

Undergraduate Focus is a special campaign by NST and Afterschool.my aimed at assisting 2011 SPM and STPM students to get more information on a course which they are considering. The uniqueness of this pullout is its targeted reach to students via multiple mediums:

1. Newspaper – NST (245,000.00 copies nationwide)
2. Website - Afterschool.my
3. Facebook – Afterschool.my (104,000 fans) and SPM2011 students (6,300 fans)
4. Database – 30,000  SPM2011 students
5. Event – 'Undergraduate FOCUS - Career Talk'

The campaign will start with a special pullout in NST, followed by promotion of the pullout via the website, facebook and database.  This campaign will help to reach out to students directly. Details of all the above is as follows:

The New Strait Times and British Council has worked out a special rate for a full-page and half-page advertisement. Please refer to the attached media schedule for the rates – look to the ‘Total Price to Client’ column.

British Council Malaysia’s management fee for media booking(s) is £344.