Services for International Education Marketing (SIEM) team of British Council Bangladesh organised a press conference on 4 February 2015 at the Pan Pacific Sonargaon Hotel-Dhaka to announce the Education UK Exhibition 2015 scheduled to start in Dhaka on 12 February. The exhibition will then move to Chittagong and Sylhet, both key markets for students in Bangladesh aspiring to international higher education degrees. Louise Cowcher, Director Development (Contracts)-British Council Bangladesh, Arshia Aziz, Head of Marketing, Communications and Digital-British Council Bangladesh, Towhidur Rahman, Head of International Higher Education (IHE), Bangladesh & Regional Manager, South Asia Commonwealth Scholarship and Fellowship Plan (CSFP), Fouzia Younis Suleman, Head of Press & Communication-British High Commission were present in the Press Conference. Local media (radio, TV and newspapers) were also there.