Vietnam is complex yet promising market for schools and colleges. We invite UK schools, colleges and university pathway providers to promote your institutional profiles and courses for Vietnamese students in a marketing campaign from Jan to March 2018, in order to stimulate the market and recruit students for the September 2018 intake.
Market background:
Visas issued for students in this segment account for 40% of total Tier 4 visas issued in Vietnam.
Vietnam has the fastest income growth rates among the middle class in Southeast Asia (source: Boston Consulting Group), and also high growth rates in terms of the number of very wealthy people. In a survey conducted with 70 agents in the British Council Agent Network in April 2017, 91 % of them said they want to represent more UK boarding schools in the Vietnam market, which showed the increasing interest from families in sending their children to UK schools. However there are also more international schools teaching A-level and IB in Hanoi and HCMC, and private schools teaching UK IFY programmes alongside the Vietnamese curriculum. This suggests that UK programmes are becoming more popular with Vietnamese students and parents but also that there are more local options.
Institutions participating in the campaign will have the opportunity to reach to a wide target audience through both digital marketing and publication advertising channels. UK institutions who are planning to participate in the UK School, College & University Pathway Exhibition in Vietnam in March 2018 will be able to raise your profile before the event.
Campaign mechanics:
- Facebook promotion
Each participating institution will have 03 Facebook posts to promote your institution profile, courses on offer or profiles of your student/alumni/staff on the Facebook ‘UK in my eyes’ (>85,000 followers).
- E-newsletter
Each participating institution will have an advertorial slot in British Council Study UK E-newsletter which is sent to the database of 10,000 student emails
- Email shot
Each participating institution will have 02 Email shots promoting specifically about the institutional profile, courses on offer, and stories from your students/alumni sending to a database of 2,500+ students.
- Advertisement on the publication
Each participating institution will have a full-page advertisement in the Booklet ‘Choosing a school and pathway programme in the UK’ which will be distributed free of charge to 2,000 Vietnamese students and parents who attend the UK school, College & University Pathway Exhibition in Hanoi and Ho Chi Minh City in March 2018.
Full package Price: £1,200 (excluding 20% VAT)
Please find attached the Proposal and Application Form.
Application deadline: 20 October 2017
Please note marketing campaigns are also available for other East Asia markets, please refer here - https://education-services.britishcouncil.org/news/opportunities/marketing-campaign-uk-boarding-schools-east-asia
If you would like to participate in the ‘UK schools and Pathway programmes’ Marketing Campaign, please express your interest by completing the application form and returning it to us by 20 October 2017.