The British Council Vietnam offers UK institutions various marketing opportunities to promote their institutional profiles, specific courses delivered in the UK, scholarships, events and activities, students and alumni, etc. These marketing products are designed specifically to promote the UK education and have proved to be effective channels to reach prospective students over the year, which include:
- Education UK E-newsletter:
Advert slots in either or both of the quarterly e-newsletters reaching two groups of prospective students, i.e. 1) Pre-university & Undergraduate (3,200 contacts) and 2) Post-graduate (4,800 contacts).
- UK in My Eyes Programme:
All-year-round profiling and showcasing via changeable web banners on the homepage of the UK in My Eyes website, and institutional briefs and students and alumni testimonials. The Programme website receives 2,000 visitors per month and its Facebook page has 36,000 fans in May 2014.
- Education UK Guides:
Options for full or half page adverts in either or both of the Pre-university & Undergraduate Guide and the Postgraduate Guide. Each publication will be printed in 5,000 copies and will be distributed to prospective students at British Council educational events throughout the year.
UK institutions purchasing Products of two or all of the three above Packages will be entitled to a 10 per cent discount on the total cost of the selected options.
The packages provide flexible options to fit within various budgets of UK institutions.
Please refer to the attached Advertising Calls for further details.
UK institutions interested in any of these Packages please complete and send the attached Application form to the British Council by 30 June 2014.
The British Council will notify the applying institution of acceptance within one week of receipt of the completed form. Acceptance will be made on the first-come first-serve basis until all options are sold out.