Star Alumni Digital Poster Campaign

The British Council is launching a Star Alumni Digital Poster Campaign to help raise the profile of participating UK institutions and communicate your success stories in East Asian markets.

Through the Digital Poster Campaign, the British Council will help you to:

• Increase digital engagement with targeted audiences with an interest in UK study
• Increase your brand awareness in a simple and effective way
• Promote the employability of your programmes to the local audience
• Engage with millennials in a format that they relate to

Format

The campaign will comprise a series of posters documenting the stories of successful alumni in East Asia, capturing the positive reasons why they chose to study in the UK in general and at specific institutions in particular. We will work with you to create the posters.

The campaign will be launched in-country three weeks before key exhibitions to stimulate the market before the recruitment event and position you as an institution of choice.

As an option a A0 sized poster can be professionally printed and prominently displayed at the Study UK exhibition (at additional cost).

For Japan, the posters will be displayed in a prime location at our October 2018 and March 2019 Study UK Exhibitions.  Between exhibitions, the posters will be displayed along the main thoroughfare at the British Council, Tokyo from November 2018 to October 2019.

Promotional channels

The campaign will run as a social media campaign to improve engagement with the local audience. We will promote the poster campaign via the following channels:

Paid:

Social media platforms (China: WeChat/Weibo, Korea: KakaoTalk - push messages. Other East Asian countries: Facebook/ Instagram/ Twitter)

Direct e-mail marketing

Non-paid:

Study UK newsletter, Embassy Facebook

British Council corporate social media channels (Facebook and Instagram)

Audience Reach

The campaign is anticipated to reach a minimum of 20,000 per country.

Benefits to UK institutions

• One digital poster with a short star alumnus story published across different Study UK social media channels
• Brand association with an innovative Study UK digital campaign
• The poster images can be printed and prominently displayed at our Study UK exhibition (at additional cost)

Participation fee

GBP 800 per country per poster.

Three countries or more - GBP 700 per country per poster.

All eleven countries - GBP 600 per country per poster.

To professionally print and display the poster at our Study UK exhibition will incur an additional GBP 150 per poster.

All prices are exclusive of VAT.