British Council Vietnam invites UK universities, colleges and schools to advertise in a number of digital marketing channels and programmes designed to support institutions in promoting their profiles and courses as well as enhancing student recruitment activities in year 2015-2016. 

Digital marketing channels available:

Why choose Vietnam Digital Marketing channels and programmes:

  • Digital channels (website, facebook, e-newsletter, email marketing) are most popular channels Vietnamese students often use to acquire information about Education UK;
  • Email marketing is a cost-effective direct targeting channel as it provides reach to a database of 9,000 students.;
  • Our Education UK Vietnam website (www.educationuk.org/vietnam) with 44,500 unique visitors/year is the most trusted and official website to promote UK education and courses to Vietnamese students. It always appears in top 10 of Google Search results page with "UK education" keyword in Vietnamese;
  • Especially, our ‘UK in my eyes’ project is a long-term PR programme which features over 200 hundred UK alumni’s testimonials, showing  their experience of studying and living in the UK. It is  a good marketing platform for UK institutions to raise profile through stories of their alumni who can act as their institutional ambassadors. There are options for UK institutions to have a 12-month profile raising or participate in adhoc activities of the programme during the year.

 

Please find attached:

 

CONTACT PERSON:                      

Ms. Hien Le
Education Marketing Manager
Email: hien.le@britishcouncil.org.vn

Please contact Ms. Hien Le, Education Marketing Manager, if you have any queries or would like to apply for the programme.

Attachment
Application form - UK in my eyes - April 2015.docx
Advertising call- UK in my eyes - April 2015.pdf
Vietnam Menu of Services - SIEM - Digital marketing - Mar 2015.pdf