The British Council Vietnam would like to invite UK institutions to participate in the UK STEM Media Campaign which aims to raise awareness of Vietnamese prospective students about the excellence of STEM Education and raise profiles of UK universities which provides STEM courses.
The Media Campaign will be implemented from July to November 2017 and include a combination of marketing activities on both digital media channels and publication as follows:
- Facebook promotion campaign
A Facebook Group ‘Study UK – Study STEM’ which is the key social media channel to promote study STEM in the UK will be opened on the facebook page ‘UK in my eyes’ (85,000 members). The facebook group aims to attract 1,000 students who are interested in studying STEM and encourages them to raise their questions about studying STEM and learn good experiences from UK alumni about studying STEM in the UK.
Participating institutions will have opportunities to promote their institutional profiles on this Facebook Group.
- Advertorials campaign on E-newspapers
A series of advertorials promoting UK institutions’ achievements in STEM education and research, a variety of STEM courses on offer and scholarship information will be placed on key online newspapers which are popular to students and parents. Participating institutions will be featured on these advertorials.
- E-newsletter & Email shot
3 issues of the E-newsletter promoting specifically about STEM topics will be sent to a database of 2,500 students who are interested to study STEM in the UK. Besides, email shots featuring specific UK institutions specialised in STEM courses will be sent to the student database on a monthly basis.
- Publication ‘Why choose study STEM in the UK’
2,000 copies of this publication will be produced and distributed to students attending the STEM Lecture Tour & Mini Fair from 15 to 22 November 2017 in 4 cities (Danang, Hanoi, Ho Chi Minh and Can Tho). Participating institutions can place advertisement in this publication.
Please refer to the attached Proposal and Application form for further information.
Please note that a discount of 10% will be offered for institutions who also register to attend the UK STEM Mission in Vietnam 2017
If you would like to participate in the UK STEM Media Campaign, please express your interest by completing the application form and returning it to us by Friday 20 June 2017.