The British Council is delighted to announce that the 2016 UK Independent School Campaign China is now open for registration. UK boarding schools and non-boarding independent schools with an interest in China are invited to join the campaign.
Please see below for a summary of the campaign services. Full details and an application form are attached.
Benefits
The three-year Destination: UK Boarding School and Sixth Form College Campaign in China between 2013 and 2015 was a great success in promoting the UK as a study destination for school students, with the number of students from mainland China increasing by 61 per cent during that period, according to the Independent Schools Council.
UK boarding schools and non-boarding independent schools are invited to participate in this year’s campaign, in order to raise their profile among students and their parents in China and boost student recruitment from China.
Summary of Campaign Services
UK Independent School Education Agent Roadshow
15 independent schools will be invited to join this B2B education agent roadshow, which is aimed at key education agents in China. The roadshow will cover Beijing, Shanghai and Guangzhou, with each stop featuring one agent seminar, one agent fair, agent briefings, and media interviews. Student recruitment interviews will also be arranged during the roadshow.
Fact: 60 per cent of students chose to go through an agent in 2015
ScheduleBeijing | October 21 - 23 |
Guangzhou | October 24 - 25 |
Shanghai | October 26 - 27 |
Cost: £300
The British Council will cover domestic travel, insurance and catering during the trip. Participating schools must cover international flights and domestic accommodation during the trip.
UK Independent School Media Campaign
UK schools are invited to contribute to a series of promotional editorials focusing on the UK school sector to be published through the British Council’s official EducationUK WeChat account, which has more than 100,000 followers. Contributing schools will be invited to promote their educational offering through the British Council’s official agent WeChat account, which reaches 5,000 agents. Selected content will also be promoted through key media in China.
Cost: Free
UK Independent Schools Video Campaign
The British Council will produce a promotional video focusing on UK independent schools. UK schools are invited to submit proposals for inclusion in the video, and a film company will be sent to successful schools.
Schedule
Filming | early September |
Production | late September |
Promotion | early October |
Cost: Free (but participating UK schools will be expected to support the filming process)
UK Independent School Publications
UK schools are invited to be featured in a comprehensive UK Independent School Guide for education agents, students and parents in China.
Schedule
Materials Collection | June 20 - August 30 |
Production | September |
Cost: £400*/£700*/1,000*
*Please note, all costs are exclusive of VAT
UK institutions interested in any of the above services should complete and submit the attached application form and send it to nancy.long@britishcouncil.org.cn by 20 June 2016. Alternatively, an online application form can be completed by 20 June 2016.