British Council Thailand, in co-operation with the Thai International Education Consultant Association (TIECA), is inviting UK institutions accredited by British Council’s Accreditation UK to participate in a promotional campaign exclusively designed for the ELT sector.  

Background  British Council Thailand and TIECA have worked together for more than 15 years on the UK English Summer Schools campaign, encouraging Thai students to study English in the UK during the Thai school holiday periods.

Age range  Institutions participating in the scheme should identify the particular age group they wish to host within the range of 7–18 years. Due to recent changes in the Thai academic year, most universities will be closed for the summer holidays in July and August, so this programme is targeted towards school students only, the vast majority of whom are under 18 years old.

Course duration  A four-week ELT programme for students between March and April 2018 is to be proposed — actual dates can be agreed by the participating UK schools and their allocated agents in Thailand.

How to be part of the campaign;

  1. The British Council and TIECA will select institutions for participation in this campaign.
  2. A marketing and management fee will be applicable for institutions selected to participate in this campaign, as detailed below.
  3. British Council Thailand will be responsible for the marketing and promotion of the campaign, as well as organising an orientation for students and parents.
  4. Placement of students in participating institutions will be handled by agents assigned by TIECA. Once institutions have been assigned an agent, they should then communicate and negotiate details directly with that agent.
  5. Due to the limited availability of places, institutions interested in promotional opportunities will still able to feature in the e-brochures and printed brochures.
ItemsFees*Benefits

1.Campaign marketing fee

 

2. Marketing and management fee per student successfully enrolled through this programme  

£500

 

 

£70

 

 

  1. Dedicated TIECA members will work to place students on the programme in March and April, either as part of a group or individually.
  2. Participating institutions will be featured in the campaign’s printed brochures and e-brochures to be distributed to over 10,000 prospective students and parents.
  3. Institutions will be represented by TIECA members at an Information Day to be organised in November/December to promote this campaign.
  4. Institutions will be featured in both online and offline promotions between November 2017 and March 2018.
  5. British Council–TIECA branded orientation is available for students and parents enrolling in the programme to ensure they have all the necessary information before travelling to the UK.
  6. A post-campaign report with feedback and recommendations from TIECA members, parents, and participating students will provide market intelligence for institutions involved with the Thai market in the future.
E-brochure and printed brochures only £170Institutions will be featured in the campaign’s printed brochures and e-brochures for distribution to over 10,000 prospective students and parents.
   

* Excluding applicable VAT 

The invoice will be issued by British Council UK to the institution. However, if the institution wishes the invoice to be issued by British Council Thailand to their representative office/allocated agent in Thailand, please specify in the online application form.

Special discount for exhibitors of Study UK GRAND exhibition 2018 A special discount will be offered to those participating in the Study UK GRAND exhibition taking place in Bangkok on Saturday 20 and Sunday 21 January 2018. The GRAND exhibition is the largest UK education fair in Thailand, attracting more than 12,000 visitors to the two-day event. There will be an ELT zone for the exclusive promotion of the ELT sector. Institutions have the option to book a single stand or share one with up to four others. In order to save on travel and accommodation costs, institutions may ask their agents to represent them.

The following special discounts are applicable to exhibitors of Study UK GRAND exhibition:

  • 25% discount on the British Council – TIECA UK English Summer Schools campaign marketing fee which is currently £500
  • 10% discount when featured only in the e-brochures and printed brochures which is currently £170.

Additional information 

There is an increasing demand in the Thai market for an integrated course of English language study and a placement at a British school to experience life at a school/boarding school and mixing with British and international students. This type of course is therefore very appealing to the Thai market.

Interested institutions should complete the online application form at this link by Monday 13th November 2017 before noon Thailand time.

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