The 2017 Hong Kong Diploma of Secondary Education Examination (HKDSE) results will be announced on 12 July.  The Chinese language newspaper, Sing Tao Daily, will publish a guidebook - HKDSE Guidebook 2017, to provide hints and advice for the graduates this year. Topics in the guidebook to be covered include:

(1)    Introduction of further study options, such as bachelor degree, associate degree, higher diploma, overseas studies, vocational training etc.
(2)    Profiles of School and education institutes
(3)    Interviews with academic professionals and case studies of recent graduates

While the main focus of the newspaper magazine-format guide is universities in Hong Kong, there is useful coverage of overseas options, including the UK. The UK institutions could raise their profile by advertising is this guidebook, which will be published in early July 2017.

Audience Reach

  1. Circulation: around 20,000
  2. Free distributed to around 200+ secondary schools on 4 Jul 2017
  3. Free redemption at Sing Tao centers (central & TST) on 4 Jul 2017
  4. Free online flipbook on 12 Jul 2017*
  5. Free apps (android) on 12 Jul 2017*
    * Remarks : Digital format subject to Singtao final confirmation

Advertising Rate:

 

Full colour

Full Page

Trim Size: 270mmH x 215mmW

Bleed Size: each side 5mm

GBP 2,150

Half Page

Horizontal:

125mm(H) x 200mm(W)

Vertical:

260mm(H) x 95mm(W)

GBP 1,200

Quarter page

125mm(H) x 95mm(W)

GBP 700

 

To book advertising space, please fill out the application form from the attachment and send to ivy.leung@britishcouncil.org.hk (Deadline 19 May 2017).