British Council Kuwait held their annual Summer Recruitment Fair on 4 July 2018 at the Sheraton Hotel in Kuwait City.

The aim of the tour was to provide opportunity to last minute potential students to the UK for this academic year. Looking at the market where scholarships results are announced during mid-summer break, students/parents are actively looking for academic places in the UK.

The tour included 25 UK institutions (3 more from last year) offering various opportunities from English language, foundation, UG up to PhD level. The key target audience for this event was the high school (thanawiya) students mainly from the public schools holding scholarship awards, and professionals looking for PG and professional courses. The fair was open to public from 5pm to 9pm. IELTS team also participated in the event.

We also had invited a local student organisation looking after student’s affairs in the UK and Ireland (National Union of Kuwait Students UK) to support visitors with country and cultural information. There were UK alumni present at all times at their stand for any support to fresh students accepted onto a course in the UK.

We had received over 500 visitors during this event mainly potential student along with their parents, thanks in part to the marketing campaign.