British Council Spain held their annual Study UK exhibition in October 2018.

The event, targeted the HE market, hosting representatives from 40 UK institutions and positively engaged with prospective students and their families, providing them with information on a range of themes to help support their decision making (e.g. student finance, writing personal statements, careers in STEM and the creative industries)

The event attracted over 3,000 visitors largely due to the integrated marketing campaign implemented this year, complementing the B2B marketing with schools.