British Council Ghana recently held their Study UK International Schools Tour and Postgraduate Mini Fair on 28-30 September 2017 in Accra.

The events “Study UK International schools Tour” hosted representatives from 13 UK universities and six Internationals schools in Accra and Tema who participated in the schools tour. The “Mini Fair” hosted these 13 UK university representatives who positively engaged with prospective students, professionals and parents in Tema and Accra, providing them with information on the studying opportunities and subject choices in the UK (Undergraduate and Postgraduate programmes, admissions, funding, etc.).

The events helped to build brand awareness for Study UK and the UK universities who took part in the events. Our direct marketing and social media campaign also provided a lot of awareness and publicity for the events. The international schools tour had in attendance the principals, counsellors, parents, guardians and students of the various schools.

The mini fair attracted over 400 visitors thanks to the marketing campaign. Alongside the fair, series of presentations were delivered including a presentation on IELTS and Scholarships among others. There was also a panel discussion made up of experts in the digital space in Ghana who are also UK alumni and some UK university representatives on the Digital Age of Business.