British Council France held their annual Study in UK at L’Etudiant HE Study abroad fair in Paris in January 2017.

The exhibition was organised as part of the L’Etudiant Study Abroad fair and as such the marketing campaign for the UK exhibition was integrated into the wider L’Etudiant campaign. This involved extensive press, radio and on-line advertising, a poster campaign in the Paris metro, distribution of magazines in all Parisian higher education institutions and secondary schools as well as interviews in the press. Education UK flyers and posters were distributed in all British Council teaching premises in Paris.

An evening event was held the evening before the fair. This event was split into an hour long market briefing session for UK participating institutions followed by a networking event attended by HE agents, international school representatives, French universities and study abroad organisations. The exhibition hosted 25 UK Institutions, and whilst visitor numbers are yet to be confirmed by L’Etudiant, they were reported as being sizeable.

During the exhibition, handouts on IELTS, UCAS and the UK education system were made available on our British Council and IELTS stands.