British Council Morocco held their Study UK Exhibition Morocco in January 2018, which took place in Rabat, Casablanca and Marrakech.

The event, which targeted the HE and Schools market, hosted representatives from 19 UK institutions who positively engaged with prospective students and their families and provided audiences with information on a range of educational opportunities in the UK.

The event attracted over 1,800 visitors thanks in part to the marketing campaign. Alongside the main exhibitions, a number of presentations were given on a range of topics of interest to prospective students. Exhibitors also took part in mini-fairs in three international schools, where they met over 300 high school students. Networking events were organised with representatives from the Moroccan Ministry of Education and with education agents, school leadership and student counsellors.