British Council Ghana held their annual Study UK Exhibition from 26 February – 1 March 2019 in Kumasi and Accra.

The event targeted the higher education market and hosted representatives from 20 UK institutions who positively engaged with prospective students, visitors, parents and school counselors, providing them with information on educational opportunities and subject choices.

The event helped to build brand awareness for Study UK and the UK universities who took part. Our direct marketing and social media campaign also provided a lot of awareness and publicity for the events.

The event attracted 1,204 visitors thanks in part to the marketing campaign, details of which are listed below in Appendix 3. Exhibitors also took part in the Alumni Reception which attracted over 50 alumni from the participating institutions.