The purpose of this report is to provide you with a summary of the events, including visitor and exhibitor feedback as well as other useful information. We trust that this report will enable you to report return on investment and assist with future decision making.

The Study UK events hosted representatives from 17 UK institutions (listed below in the Exhibitors’ Feedback section), who engaged with prospective students, professionals, parents and student counsellors from private and public high schools in Toronto and Montreal, providing the audience with information on the studying opportunities in the UK (Undergraduate and Postgraduate programmes, admissions, funding, etc.)

The events helped to build brand awareness of the Study UK and the UK universities who took part in the events, thanks in part to the direct marketing and social media campaign (details listed below in the Marketing section). Alongside the main events, a series of presentations were delivered from representatives from the Ministry of Education in Ontario, The Globe and Mail and the recruitment agency Talent Egg, who highlighted the importance of study abroad. Likewise they presented data on the skills students developed while being overseas, which could be an advantage for students when applying for a job.

At British Council we highly appreciate your support, and hope that we can continue to provide valuable marketing services in terms of both our exhibitions and also our range of other targeted activities during the year. We hope to see you again at our next events.