The British Council Study UK Virtual Fair in September 2021 provided an exclusive opportunity to 28 UK HEIs to participate and share information with prospective international students from Pakistan, Bangladesh, Nepal and Sri Lanka. The representatives from UK Higher Education Institutions met with over 2,400 prospective international students virtually and briefed them on the opportunities available for them in the UK.

During the pandemic, the British Council launched Study UK Virtual Fairs in South Asia, which provided an excellent platform to UK HEIs to interact with prospective international students. To date, the British Council has organised three Study UK Virtual Fairs for students from Pakistan, Bangladesh, Nepal and Sri Lanka. These virtual fairs saw over 13,000 registrations and attendance by over 7,000 students, and parents. The British Council also ran advertisement campaigns featuring exclusive promo videos on British Council social media platforms from the participating UK HEIs.

The purpose of this report is to provide you with a summary of the event, including visitor and exhibitor feedback along with other useful information. We trust that this report will enable you to evaluate and take decisions about being part of marketing, brand profile raising and brand presence enhancing activities with the British Council Pakistan and South Asia markets in the future.