Based on the success of the first “Sino-UK Higher Education Cooperation in New Media Industry” which was successfully held in Guangzhou and Nanjing in November, 2012 and in light of the local market needs, the British Council China jointly worked with Chinese partners for the second round in Shenzhen, Wuhan and Shanghai from 1 to 8 December, 2013, inviting the presence of 10 UK universities, over 30 Chinese universities and more than 10 local new media companies.

The Programme aims to showcase creativity and up-to-date innovations in new media in both Chinese and UK higher education institutions; to facilitate the set-up of strategic partnerships between them; and to foster links between higher education institutions and industries to secure cooperation between enterprises, universities and research institutes.

The objectives of the programme are well delivered and more than 10 potential university-industry links and institutional links are generated as the intended outcomes of the programme.

For more information, please refer to the attached report.

Please contact Vanessa Li at Vanessa.li@britishcouncil.org.cn for any queries.