The significant decrease in the number of Japanese students studying abroad in recent years has become a national concern. Often attributed to the so-called ‘inward-looking’ attitude of today’s Japanese youth, who are portrayed as unwilling to venture far from the comforts of their home country, the declining interest in study abroad is at odds with the national priority of creating a globally-competitive workforce.

To better understand the influences and motivations impacting the decision to study abroad, the British Council conducted an online survey of more than 2,000 Japanese students and recent graduates aged between 16 and 25, to ask their opinions about overseas study. Factors examined include the drivers behind the decision to study overseas (or not), preferred study destinations, motives for selecting a host country, course choices and the perceived advantages of study abroad. This special report provides insight into the mindset of prospective students in Japan interested in studying abroad, as well as those who are not, while providing a better understanding of what may motivate the latter to reconsider. Amid a more supportive environment encouraging Japanese students to study abroad, this report provides a valuable resource for higher education recruiters and marketers targeting a market gearing for revival.

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