In November 2015 British Council UAE, held their annual EDUKEX exhibiton which hosted representatives from 41 UK institutions that positively engaged with prospective students, parents, high school counsellors and working professionals providing the audience with information on studying in the UK. 

The event attracted around 1700 visitors thanks in part to the media interest and marketing campaign. Alongside the main exhibition, a series of presentations were also held, with topics covered including The World Speaks IELTS, Student Visa and Undergraduate Medicine Degrees in the United Kingdom.