British Council UAE is pleased that UK exhibitors considered this September 2013 exhibition to be a great success compared to the previous November 2012 exhibition.

This September 2013 exhibition recorded a 44% increase in overall visitor numbers compared to the previous year in Abu Dhabi and Dubai. Exhibitors also commented that students are more prepared and focused on what they want.

Our new strategy in Abu Dhabi aimed at reaching out to high schools via direct marketing instead of expecting them to visit the exhibition after school hours. 64% of the total number of students we reached in Abu Dhabi was via this marketing strategy.