British Council Kuwait held their Summer Recruitment Fair on 6 July 2015 at the Sheraton Four Points in Kuwait City.

The event, themed around the Summer Recruitment fair, hosted representatives from 8 UK institutions that positively engaged with prospective students, and visitors, providing the audience with information on details on courses offered and on spot offers. We had received around 165 visitors during this event mainly potential student along with their parents, thanks in part to the marketing campaign

The aim of the tour was to provide opportunity to last minute potential students to the UK for this academic year. Looking at the market where scholarships results are announced during mid-summer break, students/parents are actively looking for academic places in the UK. The tour included eight UK institutions offering various opportunities from English language, foundation, UG up to PhD level. The key target audience for this event was the high school (thanawiya) students mainly from the public schools holding scholarship awards, and professionals looking for PG and professional courses. The fair was open to public at all times and later for three hours and thirty minutes.

We also had invited a local student organisation looking after student’s affairs in the UK and Ireland to support visitors with country and cultural information. There were UK alumni present at all times at their booth for any support to fresh students accepted onto a course in the UK.