The Education UK Spring Exhibition 2016 held in Tokyo on 28th March welcomed 320 visitors (an increase of 5% on the previous year) and 36 institutions, including universities, colleges and pathway providers, and independent schools.

There were high-quality enquiries for all levels of study, with a notable increase in enquiries for short-term university courses reflecting the continued growth of this market in Japan.

British Council Japan undertook a review of the Exhibition to identify what worked well and the key ‘lessons learnt’ in order to inform future activities. With feedback from exhibitors and visitors, together with input from British Council colleagues, this post-event report presents the results of that review.