The Roadshow tour is a five day programme organised by the British Council Mexico to engage with UK prospective students at Access/Foundation, Undergraduate and Postgraduate level.

It is a platform to profile UK institutions within the Mexican education market as the best study destination.  The forum provided institutions the opportunity to promote the programmes available for prospective degree seeking international students.

The main objectives of the event were:

• Present the best and most complete offer of academic programmes from UK institutions to Mexican prospective students
• Position the UK as the preferred destination for Mexicans studying abroad
• Consolidate the positive perception and awareness of British educational institutions
• Promote the quality and cost effective elements of UK education
• Showcase the variety of opportunities within the UK’s education system:  display the wide range of programmes from UG to PG, create positioning for FE colleges especially for EFL plus and provide a cost-effective platform for EFL sector
• Provide firsthand information to prospective students
• Project the UK as a dynamic destination at the forefront of technological and educational changes worldwide
• Provide personalised attention to students through “One-to-one” interviews with the UK institutions of their interest.  Through this activity institutions can tutor serious prospects and advice them on their decision-making process for studying with them.

The programme included the following activities:

• Mini fairs at four IB schools in Mexico City
• One mini fair at an IB school in Puebla
• Two Mini fairs at recognized and prestigious schools and Universities in Mexico city and Puebla
• One mini fair at the British Council