In September 2015, British Council Kuwait held their Business and Finance Tour. The aim of the tour was to increase awareness and raise the profile of the UK Business and Finance sector in the local market. The tour included high-level meetings with local public Institutions (Kuwait University, Kuwait Institute of Banking studies and Public Authority for Applied Education and Training), visits to private international schools and a one evening mini recruitment fair. The tour covered all the important aspects of what UK institutions were looking for; it had opportunities to build partnerships with Kuwait University College of Business and PAAET along with meeting with high school students at three different private schools. 

The event, was themed around the Business & Finance opportunities and recruitment, hosted representatives from 6 UK institutions that positively engaged with prospective students, visitors and partners, providing the audience with information on educational partnerships opportunities and details on courses offered. The mini fair and school visits attracted over 400 visitors thanks in part to the marketing campaign. Alongside the mini fair, a series of meetings with local institutions were also held, exploring possible opportunities for working together.