In early November 2014, British Council Brazil held the annual Education UK Exhibition. The UK Universities 2014 exhibitions covered São Paulo (8th), Rio da Janeiro (10th) and, this edition, Belo Horizonte (12th), for the first time.

The number of visitors had an expressive growth of 23,7% compared to 2013 edition, and registrants also grew 4,5%. The 76 exhibitors were overall positive about the event, with over 87% agreeing that it was a high quality event, meeting their expectations (91%). The vast majority of visitors (93%) also rated the events either “excellent” or “very good”.