British Council Turkey organised a large scale student recruitment public event, Education UK Days, in Istanbul predominantly promoting UK’s Higher Education both at undergraduate and postgraduate level study opportunities.

Working in partnership with our key UK and Turkey stakeholders; Ministry of National Education (MoNE), The Scientific and Technological Research Council of Turkey (TÜBİTAK), Council of Higher Education (YÖK), UK Visas and Immigration, British Embassy for Chevening Scholarships and UCAS increased the impact of the event and helped achieve to offer a unique event both for visitors and participating UK education providers. The stakeholders from Turkey provided information on their scholarships to visitors and also an overview about their fields to participating  UK education providers. 

An extensive promotion campaign was carried out through online and offline channels including TV spots on mainstream media, indoor banners, digital platforms and printed materials. Some facts about Education UK Days:

•  33 UK HEIs took part and along with 28 seminars, the event attracted 1600 highly engaged visitors in two days.
•  75 percent of UK participating institutions found the quality of the visitors good and 56 percent of visitors agree
   that it was a high quality event.
•  The event attracted additional 14,578 visitors to the Education UK website and last year the Turkish version of
   the Education UK website ranked 3rd globally in terms of visitor numbers.
•  With the promotion sponsorship provided by Caffé Nero, the social media campaign resulted with the highest
   re-tweet figures in Turkey with almost 500 re-tweets in a couple of hours.
•  TV ads in two weeks reached over 10 Million viewers.
•  The event was mentioned in 5 national newspapers with the total reach of 3,007,029.

Building on the success of the first Education UK Days, we plan to organise the second round of this event with an extended scope to reach potential students in Istanbul, Ankara and Gaziantep in October 2014.