British Council Cyprus recently held their annual Education UK exhibition in November 2016 at the Merit Hotel Nicosia north and Hilton Cyprus Nicosia.

This was Cyprus’ first Exhibition following the EU referendum in the UK, and a very important one as it was considered as a great opportunity for the local market and target audience to get updated with anything they would like to know about possible changes on UK education. In order to better serve target audience and support UK institutions with their promotional and recruitment strategies, we organised a “UK Education Panel Briefing” in collaboration with UUKI and the support of the local Ministry of Education and British High Commission. The session was very well attended by key contacts in education and student recruitment leads. Event marked the beginning of our three day Education UK Exhibitions with main target focusing around Education opportunities in the UK for HE and FE markets and hosted representatives from 67 UK institutions that positively engaged with prospective students, visitors and partners, providing the audience with information on study options available to them at all levels.

The one-day event in Nicosia north attracted 520 visitors and the two-day event in Nicosia with 3,940 visitors. Thanks in part to the media and marketing campaign which covered all communication means including TV, Radio, printed promotional materials outdoor and digital.

Alongside the main exhibition, a series of presentations / seminars were also held, on popular topics including Art & Design, Music, Law, Accounting, Economics and Business. Additional sessions following market needs and latest changes in the UK were delivered including information on “Brexit”, Finances – learning and life in the UK as well as updates on studying in Wales. British Council and Education UK participation was sponsored by UNITE STUDENTS and IELTS.