On the 24^th October 2015, British Council Bulgaria held their annual exhibition. The event, targeted at the HE market, hosted representatives from 29 UK institutions and provided opportunities to engage with prospective students, visitors and partners.

For the 2015 exhibition in Bulgaria we launched the British Council’s global online Visitor Registration System enabling UK delegates to quickly and easily capture the details of visitors at their stands. Because of this new online system, this year we have changed the way we report the number of visitors. With the new registration system we only count potential applicants (as opposed to total number of visitors who enter the venue) which we believe is a much more useful measure for you. Education UK 2015 attracted over 530 high quality visitors (out of 930 registrants) due to the extensive and precisely targeted marketing campaign.

We managed to reach even wider audiences through the live streaming (broadcasting online) of 18 presentations by UK exhibitors. They were watched by people from across the country and each presentation has had over 200 views within the first two weeks following the exhibition (some having attracted just over 300 views). The presentations programme can be found on the British Council Bulgaria website http://www.britishcouncil.bg/en/study-uk/education-uk/programme. We will maintain the recordings as online content for one year, so you can come back and revisit the number of views over time on https://livestream.com/BritishCouncilBulgaria/educationuk-23-october-2015.

In November 2015 we pilot a tour of 6 regional cities in Bulgaria where we delivering presentations to potential applicants in order to promote UK education, the Education UK exhibition and the online presentations. Therefore, we will be monitoring the impact of the tour on the number of views that the presentations have had, and will be considering adding the tour, as an optional benefit, to the exhibition package. In addition during the tour we distribute exhibitors’ promotional materials left after the exhibition in Sofia.

At British Council Bulgaria we highly appreciate your support and hope that we can continue to provide valuable marketing services in terms of both our exhibitions and also our range of other targeted activities during the year. We hope to see you again at our next exhibition on 22 October 2016!