The British Council Vietnam is delighted to invite UK institutions to promote your scholarship programmes for Vietnamese students in the ‘Education UK Scholarship Promotion Package”. Take this great opportunity to showcase your profile and enhance your student recruitment in Vietnam for 2016 intakes!

In Vietnam, scholarship is a key deciding factor in students’ decision making process when choosing to study in the UK. The “Education UK scholarship promotion package” provides a good opportunity for UK institutions to use scholarship programmes as an important marketing method to recruit Vietnamese students for 2016 intakes. The package combines advertising both in publication and online marketing channels of the British Council Vietnam, which also help UK institutions to promote their profile and academic strengths to a wide target audience of Vietnamese prospective students.

Scholarship programmes of participating UK institutions will be promoted in two following promotion channels:

•  5,000 booklets “Financial plan for study in the UK”
• Online marketing channels:

o   Education UK Vietnam website at www.educationuk.org/vietnam, which has an average 4,500 visits per month;
o   Monthly Education UK E-newsletter sent to a database of 9,000 prospective students.
o   Facebook page “UK in my eyes” of the British Council Vietnam at www.facebook.com/NuocAnhTrongMatToi, which has over 68,000 members.

Advertising opportunities will be given to 10 UK institutions having a specific scholarship programme for Vietnamese students in 2016, with total scholarship value of no less than GBP2,000.

Please find attached the Proposal and Application Form.

Application deadline: 22 August 2015