University Language Programme and Summer School Promotion Opportunity – China ELT campaign 2017-2018

07/08/2017

University Language Programme and Summer School Promotion Opportunity – China ELT campaign 2017-2018

Statistics from English UK show that in 2016 around 25,000 students from Mainland China enrolled on short-term courses in the UK, a 13 per cent increase from 2015. Further to this, the British Council’s agent registration data shows that the number of agents sending students to UK summer schools has grown by approximately 15 per cent per year over the last four years to cater for the growing demand in the market.

These programmes offer an excellent opportunity for students to either enhance their knowledge of the English language or focus on a specific subject area. The programmes help students to experience an international education and broaden their international horizons whilst acting as a taster opportunity for students considering full time education abroad.

To support UK institutions in this growing area of the market, the British Council China is organising a China ELT campaign for British universities to raise their profiles and recruit students in China for short term programmes.

Promotion activities

ELT Zone at the China Education Expo 2017 in Beijing

21-22 October 2017, Beijing

Methods	Details
Video screenings	Promotional films about participating institutions’ ELT programmes will be played on loop at the ELT Zone
ELT poster and booklet	UK universities are invited to contribute content for an onsite poster at the ELT Zone Individual ELT programme booklets and flyers will be displayed to showcase programmes to students and parents who visit the exhibition
Onsite counselling by institution representatives or alumni (applicable for exhibitors only)	Face-to-face interaction with prospective students and parents (Participation in the counselling is limited to one representative from each participating institution. A maximum of four UK institutions may be represented at the ELT Zone)

British Council staff will be on hand to provide support and answer general enquiries on UK education.

2017-2018 Study UK-Discover You ELT booklet - China edition
October 2017

A Chinese language brochure that focuses on UK ELT programmes offered by UK universities, schools, colleges and languages schools. Students in China who are interested in studying in the UK will use it to gain programme and visa information. The booklet will also be used in British Council China agent workshops to link with agents’ business.

Promotion and distribution of the booklet will be coordinated with other Education UK marketing initiatives in China to gain maximum exposure.

2018 ELT Social Media Campaign
27 February – 31 March 2018

Digital and social media promotion in China (Study UK WeChat + British Council agent WeChat - audience reach: 100,000 +)

The British Council China will provide support on content creation and advice on messaging that speaks to the target audience in China.

Participation fees

Promotion activities	Fee breakdown
ELT Zone at the China Education Expo 2017 in Beijing
video screenings and poster & booklet display participate in the onsite counselling	GBP 500 GBP200
2017-2018 Study UK-Discover You ELT booklet - China edition profile listing (full page size: 210mm x210mm) advertorial page one the inside front cover or inside back cover (full page size: 210mm x210mm) * only two places available	GBP 600 GBP 1,000
2018 ELT Social Media Campaign Study UK WeChat + British Council agent WeChat + Study UK Weibo	GBP1,000

Please note all prices are exclusive of VAT, unless otherwise stated.

Action Required

Please complete the application form and return to Ms Su Si at su.si@britishcouncil.org.cn as an attachment by Thursday 14 September 2017.

Places will be allocated on a first-come, first-served basis.

Attachment	Size
China ELT campaign - application form.docx	295.86 KB