Online video industry has demonstrated great marketing potentials in recent years in China. It’s estimated by McKinsey research that there will be more than 700 million people in China who will be watching online video content in the coming year of 2015. The average Chinese user spends four hours a week watching online video content, such as movies, TV, and live sports - double the time spent by US users.

The British Council China is delighted to invite you to join our promotional online event – UK Video Campaign 2013. This is the first pilot digital project with focus on video, which will help to highlight key aspects of UK various education sectors to key Chinese stakeholders, and will also promote the strength of UK education through interview.

UK Video campaign provides a digital platform to showcase UK educational excellence with a variety of videos. All the video materials will be promoted on two channels of Education UK official website and Youku, which is the most popular video web portal in China. Furthermore, all videos will also be translated with Chinese subtitles so as to eliminate language barriers for local young students and parents.

UK Video campaign – boarding school sector will focus on a video competition with the topic of ‘Why my school is unique?’ and aim to achieve the outcomes of series videos generated by students. All students in UK boarding schools are welcome to join the competition and take videos for their own schools with several themes: school’s history, campus, teachers, libraries, canteens, activities & sports, students’ life, etc. The final winner student will get a pair of return tickets from London to Beijing!