The British Council Singapore will soon publish The Guide to UK Qualifications in Singapore 2013. Following the success of the third edition in 2012, we will repeat the print run of 10,000 copies for the 4th volume. Published in partnership with Asia360, this is the only guide of its kind, and is therefore an ideal marketing platform for you to reach your targeted audience in Singapore. This year, we will also be producing an iPad application for this guide.

Contents
The guide will feature articles that explain and give advice on UK Transnational Education (TNE) programmes in Singapore, including the characteristics, quality and advantages of a UK education. The guide will provide an overview of the UK’s strength in the most popular subject areas, and provide a full course directory of all UK TNE courses that are available in Singapore. The publication will also feature both local private education institutions and Singapore-based UK faculties through institution-focussed profile pages and student interviews that will bolster awareness and attract interest from prospective students who pick up the guide.

Circulation and readership
10,000 hard copies will have an estimated readership of 20,000 students. Distribution channels include:

• All local schools including junior colleges, polytechnics, ITEs, international schools and private education institutions
• Outreach events and education exhibitions in Singapore and regional countries (Thailand, Indonesia, Vietnam, Hong Kong)
• British Council’s four teaching centres (Napier Road, Marsiling, Tampines and Toa Payoh) in Singapore, as well as British Council offices around the region
• An online version will also be made available on our EDUK website and an iPad app will also be available in Apple’s App Store.

Fast facts

• Total number of local partners offering UK courses: more than 100
• Total students studying UK courses in Singapore: approx 47,000
• Projected growth in TNE student numbers: approx 10 per cent per annum

Publication details

• Advertisers: Singaporean institutions offering UK qualifications, UK education institutions & others
• Audience: Prospective students in Singapore & around the region, parents, teachers, school career advisors
• Distribution: Free, through the various channels of the British Council Singapore (see above)
• Print run: 10,000 copies. Size of guide: 170mm x 240mm
• Extent – 110pages + 4pp cover (extent may be increased if ad sales warrant it)

Booking information
Booking deadline: 24 August 2012
Deadline for content: 28 September 2012
Published: December 2012/January 2013