Based on the success of similar events in the past and the British Council’s professional experience of digital marketing in China, we are pleased to announce a series of training workshops on China’s Internet Market & Digital Marketing Strategies, to be held in the UK in May 2015. Professionals from UK institutions are invited to attend the workshop to strengthen their understanding of China’s digital landscape and learn effective strategies to engage with their target audiences.

This year's workshop will include an in-depth introduction to China’s Internet market and the most popular social media channels, data analytics of student decision-making, and expert advice on content marketing and search engine optimisation. All sessions will feature real-life case studies. In addition, a ‘Meet the Experts’ session will give participants the opportunity to engage in face-to-face discussions with the sector’s leading experts.