TNE promotion opportunity: feature in the TNE Zone at the China International Education Exhibition Tour 2018

16/11/2017

TNE promotion opportunity: feature in the TNE Zone at the China International Education Exhibition Tour 2018

UK universities are invited to participate in the British Council’s transnational education (TNE) zone at the China International Education Exhibition Tour 2018 which is scheduled to take place in Beijing on 24 and 25 March. The TNE Zone will celebrate the strength of UK China TNE programmes and is now open for applications from all UK universities.

The UK currently has 276 TNE partnerships in China at the bachelor’s degree level and above, (including both joint programmes and joint institutes) which have been formally approved by the Ministry of Education, a 23% market share. In the last five years student enrolment in UK TNE programmes has seen an average growth rate of 12%[1] per year, demonstrating that Chinese students are increasingly turning their attention to premium domestic education opportunities. It is therefore important for UK institutions to continue raising awareness of their individual TNE programmes in a growing but increasingly competitive market.

The purpose of the TNE zone is twofold. Firstly the zone is designed to raise awareness and inform Chinese students and members of the public of the overall benefits of studying on UK China TNE programmes. Secondly the zone will provide UK universities with an effective platform to recruit prospective students to their TNE programmes by highlighting their individual strengths whilst raising their institution’s overall profile.

Outline

The TNE zone will feature a series of promotional activities as illustrated below.

Overview of promotional activities:

Activity	Details
Video screenings	Promotional films about participating institutions’ TNE programmes will be played on loop at the TNE Zone
TNE booklet	UK institutions are invited to contribute content for a TNE booklet that will showcase TNE programmes to students and parents who visit the exhibition
Onsite counselling by institution representative or alumni	Face-to-face interactions with prospective students and parents (Participation in the counselling is limited to one representative from each participating institution. A maximum of six UK institutions may be represented at the TNE Zone)

Please note that places will be allocated on a first-come, first-served basis.

British Council staff will be on hand to provide support and answer general enquiries on UK education.

Participation fee

The British Council will charge a participation fee of £700 (excluding VAT). The participation fee will cover promotion, coordination, production of the Zone, briefings and logistical support during the event.

The participation fee will not cover international or domestic travel, accommodation, subsistence or freight for exhibitors.

[1] This excludes students enrolled in distance learning courses or Oxford Brooke’s ACCA course.

Action Required

Places will be allocated on a first-come, first-served basis.

Please complete the application form and return to Ms Mandy Deng at mandy.deng@britishcouncil.org.cn as an attachment by 8 December 2017.

If you have any enquiries, please contact:

Ms Mandy Deng
British Council China Co-ordinator
T +86 (0)20 8510 3015
E mandy.deng@britishcouncil.org.cn

Attachment	Size
TNE Zone - application form.docx	293.49 KB