We are pleased to inform you that British Council Hong Kong will be producing a Study in the UK Guide for 2016/17, building on the success of last year’s Guide.

The Guide aims to achieve several objectives:

1. To help students in Hong Kong to better understand the study opportunities offered by institutions in the UK;
2. To assist UK institutions to reach out to potential students, in the interests of international student recruitment.

Currently around 20,000 Hong Kong students are studying in the UK, with Hong Kong being the third largest recruitment market for undergraduate level courses and the second largest market for boarding schools. This Guide will therefore be a much sought after publication, and an essential guide for students looking to commence study in the UK.

The initial print run will be 13,000 copies, supported by a dedicated advertising campaign, to be distributed by:

• British Council channels such as exhibitions, seminars and other events, and upon student request.
• Secondary school career offices.

The online version will be available and promoted via the British Council e-newsletter and Direct Marketing to opt-in students on British Council’s marketing database.

An online version of the Guide from last year is accessible by clicking this link. It is also available at downloadable resources in EducationUK website www.educationuk.org/hongkong/. This online Guide has achieved 1,600 views between 30 June 2015 and 29 February 2016 (8 months).