A unique opportunity to tap into the fast-growing demand for UK summer school programmes in China.

14 - 18 November 2016

Beijing – Hangzhou – Guangzhou

The UK has the largest share of English language students studying outside their home country, with almost 50 per cent of students by volume and 35 per cent of the global market by value. In 2014, more than 42,000 Chinese students participated in the UK’s summer/winter school programmes - an increase of more than 10 per cent compared to 2013.

Partnering with English UK, the national association of accredited English language centres in the UK, the British Council has been organising this summer school roadshow since 2009. It has become an important channel for Chinese agents to gain up-to-date information on visa regulations, market intelligence, and meet both old and new school partners.

Last year, around 300 high-quality agents from all over China attended the roadshows. It provides an ideal opportunity for UK summer school providers to meet education consultancies, travel agents and local educational institutions who are actively engaged in this fast-growing sector. Schools will be able to raise and enhance their school profile and recognition in the market through the event.

What does the roadshow include?

The roadshow in each city will include agent fairs and agent seminars. At the agent fairs, each UK institution is provided with 12-20 time slots to meet with potential or existing partners in China. These meetings will be arranged in advance online. During agent seminars, UK representatives and Chinese agents will receive updates and briefings from the department for UK Visas and Immigration, the British Council and English UK, and join panel discussions to get a deeper understanding of the current summer school market in China.

Dates and venues in 2016

Beijing – Monday 14 November 2016 

China World Hotel

No.1 Jianguomenwai Avenue, Beijing, China

Hangzhou – Wednesday 16 November 2016

JW Marriott Hotel Hangzhou

28 HuShu South Road, Hangzhou, China

Guangzhou – Friday 18 November 2016

The Westin Guangzhou

6 Linhe Zhong Road, Tianhe District, Guangzhou China

Programme

Sunday 14 November 2016 | Beijing

• AM: Arrival
• PM: Market briefing from the British Council
• PM: Welcome dinner

Monday 15 November 2016 | Beijing

• All day: Agent fair
• All day: Agent seminar

Tuesday 16 November 2016

• AM: Free time for private meetings/optional excursions
• PM: Fly to Hangzhou

Wednesday 17 November 2016 | Hangzhou

• AM: Agent fair
• PM: Agent seminar

Thursday 18 November 2016

• AM: Free time for private meetings/optional excursions
• PM: Fly to Guangzhou

Friday 19 November 2016 | Guangzhou

• All day: Agent fair
• All day: Agent seminar
• Evening: Farewell gala dinner

Saturday 20 November 2016

• Departure

Participation package (one delegate)

The package costs £3750 per institution and includes:

• 45+ agent appointment sessions and Marcom eSchedule Lite* account

• China summer school market briefing

• accommodation for six nights in 5-star hotels

• domestic flights from Beijing to Hangzhou and Hangzhou to Guangzhou

• group airport transfers in all three cities

• welcome reception and farewell dinner

• refreshments and lunch during the Monday, Wednesday and Friday workshops

• inclusion in the British Council China English Language Teaching booklet**

• inclusion in the British Council China English Language Teaching virtual exhibition**

• full assistance throughout the trip from the British Council and English UK team.

* Marcom eSchedule PRO is the industry’s leading one-to-one appointment scheduling system for business matching events. Hosted over the internet, it allows you to search for roadshow agents and book meetings prior to the event.

** A booklet showcasing the best of the UK English Language Teaching offers with a circulation of more than 100,000 (online + offline).

*** Please visit the 2015 British Council China UK Arts Education virtual exhibition as a reference: edu.163.com/special/ukart/. More information on the English Language Teaching virtual exhibition will be shared on SIEM soon.