Promotional Opportunity for UK Universities

Promote your institution in Ryugaku Journal – Japan’s most popular study abroad magazine

We are pleased to offer UK universities advertising space in Japan’s leading study abroad magazine, Ryugaku Journal, as part of a special feature promoting university-level study in the UK.   The feature is timed to coincide with the British Council’s Study UK Exhibition taking place on 20 October 2018 and thus represents an ideal opportunity for institutions to raise their profile prior to the event.

Ryugaku Journal is the most widely read study abroad magazine in Japan with a circulation of 50,000 per quarterly edition.  We are offering up to 6 UK universities advertising space within the November 2018 edition which will be published this coming September.  To further boost exposure, as part of the package participating institutions will also receive digital promotion in the form of a targeted mailshot to the British Council’s database of prospective students and a boosted post on the Study UK Facebook page. 

Benefits for participating institutions

• Reach a wide audience of prospective students and influencers

Ryugaku Journal is stocked by 3,000 bookstores and is widely distributed to high schools, international groups and libraries across the country.

• Raise your institution’s profile in the lead up to the British Council’s Study UK Exhibition

The special feature is timed to coincide with the British Council’s Study UK Exhibition taking place on 20 October 2018 and represents an ideal opportunity for institutions to raise their profile in advance of the event and attract students to their stand on the day.

• Gain additional exposure to a targeted audience of prospective students through British Council digital channels

About the Ryugaku Journal

Circulation: 50,000

Dates of Publication: Quarterly on 10^th of Mar, Jun, Sep, Dec

Specifications: A4, approx. 200 pages

Sale Price: JPY700

Readership:  (source: Ryugaku Journal Inc.)

Age: Under 18 (7%), 18-22 (52%), 23-28 (32%), +29 (9%)

Occupation: Undergraduate/Graduate student (36%), Working Professionals (34%), Secondary School Student (12%), Part-time Worker (10%), Others (8%)

Promotional Opportunity

The promotion package includes the below items.

1. Half-page, full-colour advert in Ryugaku Journal magazine as part of a 12-page special feature on studying in the UK

• Publication: 10 September 2018
• Advert specifications: Height 121mm x Length 200mm
• Accepted file types: Adobe Illustrator, Adobe InDesign, Print-quality PDF

2. Targeted mailshot to British Council database of prospective students

• Delivery: Sep/Oct 2018
• Audience: 3,500 prospective students as of Feb 2018. Audience can be targeted by level and subject area of interest.  
• Text: up to 300 words
• Images/logo: Institution logo and up to 6 images
• Sample: https://britishcouncilsiem.createsend.com/campaigns/reports/viewCampaign.aspx?d=t&c=DB1637D173342278&ID=A4BB4C3E8DDC91FA&temp=False&tx=0

3. Boosted Facebook post on British Council Study UK Facebook page

• Delivery: Sep/Oct 2018
• Audience: 6,000-20,000. Target group to be decided in liaison with Client.
• Text: 100 words
• Images: 1 image (any dimension)

Participation fee: 1,860 GBP (exclusive of applicable VAT)

Project Schedule

•  Deadline for submission of booking form: 30^th March 2018
•  Deadline for submission of advert artwork: 29^th June 2018
•  Deadline for submission of mailshot/boosted post text and images: 31 August 2018
•  Publish date for Ryugaku Journal: 10^th September 2018
•  Delivery of mailshots and boosted Facebook posts: Between mid-September and  mid-October 2018

Booking

• Applications will be accepted on a first-come first-served basis. To reserve a space, please complete the booking form below and email a scanned copy to:

JP_BC-SIEM@britishcouncil.org by 30^th March 2018.

Contact

If you have any enquiries about this opportunity please write to:

Hal Parker

Projects Manager (Education)

British Council Japan

Email: JP_BC-SIEM@britishcouncil.org 

Tel: +81 3 3235 8025