The British Council Japan would like to invite UK institutions of all levels to participate in our UK Scholarships Campaign to promote their scholarship offers for Japanese students in 2017/18. The campaign will combine widespread promotion through online marketing channels (both British Council and external) and a pamphlet to be distributed at student-facing events including the British Council Japan’s flagship Study UK Exhibitions. This campaign, which is the first of its kind to be run in Japan, provides an excellent opportunity for UK institutions to promote your scholarships as well as showcase your strengths to prospective students and build awareness of your institution in Japan. 

While interest in studying abroad is growing in Japan, cost is becoming an increasingly important factor in student decision-making. In a British Council survey of prospective students in Japan, cost was cited by 41% of respondents as the major obstacle to studying abroad. In the same survey, financial support was cited as the number one incentive to encourage the pursuit of study abroad. Meanwhile, enquiries from students seeking information in Japanese on scholarship opportunities offered by UK institutions have increased markedly at British Council events in recent years. This campaign aims to meet the needs of this growing audience by introducing scholarship opportunities via a handy and informative pamphlet and widespread digital promotion.

Eligibility

The campaign aims to introduce scholarships offered by UK institutions at all levels from English language schools and boarding schools to further education colleges and universities. UK institutions that meet the British Council Services for International Education Marketing Criteria are eligible to participate https://education-services.britishcouncil.org/eligibility-criteria

Campaign Details

The campaign will promote scholarships offered by UK institutions via a pamphlet and digital marketing campaign.

1. Pamphlet

Dimensions: A4 (210mm x 297mm)

Language: Japanese

Total pages: 4-6 depending on number of participating institutions

Print run: 2,500 copies

Shelf life: 1 year (Oct 2017 – Sep 2018)

Contents

• An introduction to funding your studies 
• Profiles of participating institutions and their scholarship(s).  Institutions will be grouped into English language schools, boarding schools and further/higher education institutions. Each profile will consist of 150 words, one image and the institution logo.

Distribution (2,500 copies)

Hard copies will be distributed at the below British Council and external study abroad events from October 2017 to September 2018.

• British Council Study UK Exhibitions (October 2017 and March 2018)
• In-house study abroad seminars at the British Council, Tokyo
• External study abroad events organised by universities and schools throughout Japan
• British Council front of house display
• Direct posting to schools, universities and local study abroad agents upon request

2. Digital Marketing Campaign

The digital version of the pamphlet will be promoted through the following British Council and external media platforms:

• Paid Facebook posts targeting those interested in studying in the UK
• British Council corporate e-flyer (11,000 subscribers), and social media accounts
• Featured articles in monthly e-newsletter to prospective study abroad students (2,600 subscribers)
• Japan official IELTS Facebook page (5,200 likes) and IELTS Japan official blog (average monthly unique users: 2,000)
• British Council IHE e-newsletter (1,200 subscribers)
• British Council Teaching Centre monthly e-newsletter (3,100 subscribers)
• Direct emails to institutions throughout Japan. Institutions will be encouraged to share the link to the guide with their students and post on their websites.

In addition to the above, each participating institution will be featured once in a series of targeted mailshots to prospective students registered to the British Council Japan database.

Please find attached full details of this opportunity together with the booking form.

Applications will be accepted on a first come first served basis. To reserve a space, please complete the application form and email a scanned copy to:

JP_BC-SIEM@britishcouncil.org by 11^th July 2017