The British Council Vietnam is delighted to invite UK institutions to participate in advertising opportunities in the Education UK Guide 2016. The guidebook is a very good opportunity for UK universities, colleges and schools to showcase their profiles and courses on offer to prospective students who plan to study in the UK.

New development of the Education UK Guide 2016 includes a combination of content from two Guides: the Pre-University & Undergraduate Guide and the Postgraduate Guide that British Council produced in the past years. Besides, there will be two types of advertisement: (1) a general institutional advert, and (2) an institutional profile promotion half-page in subject areas sections.

The publication is distributed at all Education UK events as an essential guide for prospective Vietnamese students. Print run for the first edition in 2016 will be 5,000 copies.

Benefits to UK institutions:

Advertising in the Education UK Guide 2016 offers UK institutions a cost-effective approach to a wider range of target audience through multiple distribution channels:

1. A wide reach to your target audience through British Council year-round multi communication channels including public face-to-face education events and digital channels.

2.  Two options of advertisements that suit your profile raising purpose and budget
    UK institutions can choose to place a ready-for-print institutional advertisement or an institutional profile promotion half-page to highlight a specific course or subject.

3. Highly cost-effective promotions

The Education UK Guide provides a consistent and convincing alternative to reach your prospective customers for profile raising purpose.       

For more details, please find the attached the Proposal