Recruit TNE Vietnam Marketing Campaign is the first ever initiative of British Council Vietnam to support UK institutions and Vietnamese partners who are running different types of TNE programmes (double-degree, franchising, articulation, progression agreement, student exchange, summer programmes, credit/semester transfer, online/distance learning...) to push student recruitment from Vietnam for the academic year 2020-21.

The Recruit TNE campaign will be implemented from March to July 2020, consisting of two promotion packages:

1. Recruit TNE mini-fair school roadshow and public event: 19 - 22 March 2020 in Hanoi and Ho Chi Minh city

2. Digital Recruit TNE marketing campaign: from March to July 2020, including email marketing, video clips promotion, e-posters promotion and live-stream talk-shows.

Please find attached the Concept Note for detailed information about the two packages.

The Recruit TNE campaign is open for application from:

1. Vietnamese institutions/education organisations who are running TNE programmes in collaboration with UK partners and would like to promote these TNE programmes under your Vietnamese institutional brand name;

2. UK institutions who are running TNE programmes with Vietnamese partners and would like to promote these TNE programmes under your UK institutional brand name;

3. Education organisations/institutions (including UK institutional branch campuses) who are running TNE programmes offering UK qualifications in other countries, especially neighbouring countries of Vietnam.

The participation fee will range from GBP800 to GBP2,600, depending on the promotion package you choose. Please refer to the attached Concept Note for details.

We have promoted this campaign to Vietnamese institutions in our network who are running TNE programmes with UK institutions. We would also like to suggest UK institutions who are running TNE programmes with Vietnamese partners and are interested in this campaign to pass this information to your Vietnamese partners, and discuss with them on the way to participate. 

We look forward to receiving your expression of interest and application form by 14 February 2020. If you have any enquiries about this campaign, please email to our Education Services Manager, Hien Le, at hien.le@britishcouncil.org.vn.