Since the Inspiration UK guide was first introduced to our audience and stakeholders in Taiwan, the reputation of this annual publication has become well-established along with the British Council’s work in promoting UK education in country. A combined approach involving notable alumni and industry professionals nourished through UK education, joint promotional activities plus circulation year round, ensures a widespread understanding of the UK’s education excellence whilst advertising the sector.

The forthcoming Inspiration UK is to add value to subject areas, starting from this year with Business & Management, Social Science & Humanities, which ranges from education and PR/marketing, to urban regeneration. Testimonials form a core element of the guide, providing motivation to study in the UK, insight into post-study career paths and relevant trends and developments in these areas. Generic information on UK education at all levels will be included with a light touch on cultural and travel advice.

Inspiration UK is written in Chinese and it is frequently used for public-facing events organised or joined by the British Council throughout the year. Booking a profile page on Inspiration UK is a cost-effective investment for UK institutions looking to promote their offers more extensively as well as to maintain their presence in the market. Please find more details below.

Size & circulation
• Publication date: 5th October
• Print size: 170 mm (W) x 230 mm (H)
• Number of copies: 6,000

Distribution
• 500+ local book stores
• 14 study abroad centres in local universities
• 3 public libraries in partnership with British Council
• Online booksellers
• British Council Teaching Centre
• Education agents
• Events and outreach presentations led or co-organised
by British Council

Promotion
• Online: websites and Facebook managed by British Council in country, namely Education UK, IELTS and official website
• E-newsletters: British Council What’s On bi-monthly newsletter (more than 20K subscribers), quarterly newsletter to agents and alumni
• Public-facing events: Exhibitions, outreach presentations, pre-departure briefings, and a series of promotional campaigns in collaboration with a local publisher.

Cost
£600 (VAT exclusive) for a two-page spread advertisement (one profile).
Each institution can purchase one profile space only. The cost includes printing, editing, translation and administration. Please see the attached document which is required for an institution profile.