Agents play an important role in guiding students through their decision-making process. In China, around 60 per cent of students use education agents for their overseas study applications, according to a Student Insight Survey, making them the frontline ‘sales representatives’ for UK education.

The British Council works closely with education agents, supporting them through training workshops and keeping them informed through e-newsletters and social media platforms such as WeChat. These channels are also available to UK institutions wishing to expand their promotional activity in China.

Price quotations for each of the available platforms are listed below:
 

·         one advertorial page or profile listing page in one issue of the agent e-newsletter

·         one post featured on the agent WeChat platform

·         one session at the annual agent workshop